Agency: Studio XIntroduction: VIVACOM come along the exciting and dynamic path from the first telecom operator in Bulgaria to the popular Bulgarian brand VIVACOM - leader in providing high-tech services of a new generation. Today, VIVACOM take care of the communication needs of more than 4 million customers and are proud to have successfully developed a network of over 230 shops throughout the country.The telecom is a leader in developing modern telecommunication services to meet the highest professional standards - from Мobile and Fixed Voice services, high speed Fiber Optic Internet, Digital Interactive TV, Data transfer to tailor made telecommunication solutions.
Problem:The telecom made an official pitch for their new Web Agency in Bulgaria which one will start with the telecom's corporate website rebranding. In January 1st 2013 Studio X became the one stop shop web agency for VIVACOM.Great start of the year for Studio X and a lot of expectations for the new corporate website.VIVACOM had a large website that was outdated, hard for the target audience to find content, and the design did more damage to the brand than good. Mobile users was using mobile and limited version of the website. Built on an old platform, the site was slow and difficult for the marketing team to maintain.
Solution:Reviewing the analytics from the old site and creating user personas allowed Studio X to create an information architecture that appealed to each of the target audiences. The website design is clean, refreshing and easy to read. The website is built in PHP custom tailored content management system, which makes updates to the content easy and creating new pages using predefined blocks as never before. Also, the design is responsive - so the content and navigation adjusts appropriately based on the device.
Results: The marketing department is empowered again with a design that clearly reflects their brand and is easy to maintain. Pulling video content from their YouTube channel, all content is now viewable on mobile devices. Search Engines love the site too, with targeted keywords in the architecture and URLs that are easy to bookmark and share.Furthermore Studio X together with its client made many new tools that the end users just love.As major result for Studio X is the happiness of our client. After the corporate website, together we continue to look at the future and develop different platforms for internal or customers focuses.
Awards:The new corporate website was released in May 2014 and went to the Bulgarian Web Awards concourse were we won:1. Panel: "Business" - Category: "Services" - 1st place;2. Panel: "Technology and Design" - Category: "Multiscreen Solutions" - 1st place;3. Panel: "Technology and Design" - Category: "UX and Usability" - 2nd place.